Journalists Jumping to BC Liberal Jobs a Problem for Media Credibility

Click here to read the full article. The excerpt below from this article says it all and when your job is on the line your priorities change. Simple as that!

 

$307k donations to BC Liberal party.jpg

Media relations people do more than coordinate photo-ops and ministers’ schedules. They coach politicians on how to deliver messages that will maintain their image, even if the issue is damaging. This requires a certain amount of loyalty to the party and the politician, said Cross.

Shaw said that no matter how friendly flacks and hacks appear to be, no one is going to put their job on the line because of some old journalistic allegiance.

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